Assess your marketing practices

Assess your marketing practices

1 Is there a 'Strategy Document' for each of your brands?       
2 Does it answer the question: "Why should I buy your brand?"       
3 Does the marketing department take product specs decisions?       
4 Does the marketing department take pricing decisions?       
5 Do you calculate the ROI of your marketing spends?       
6 Do you know the elasticities of the marketing mix elements?       
7 Are your ads 30 sec. feature films?       
8 Do you use celebrities to promote your brand?       
9 Do you advertise on cricket matches or other similar popular sporting events?       
10 Do you chase after "eyeballs"?       
11 Do you buy TV spots to maximise repetition within a given budget?       
12 Do you pre-test your ads?       
13 Do you take decisions using focus groups only?       
14 Do you regularly track market performance of your brand?       
15 Do you use ad recall measures to measure the effectiveness of your ads?       
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