Assess your marketing practices
Assess your marketing practices
1
Is there a 'Strategy Document' for each of your brands?
Yes
No
2
Does it answer the question: "Why should I buy your brand?"
Yes
No
3
Does the marketing department take product specs decisions?
Yes
No
4
Does the marketing department take pricing decisions?
Yes
No
5
Do you calculate the ROI of your marketing spends?
Yes
No
6
Do you know the elasticities of the marketing mix elements?
Yes
No
7
Are your ads 30 sec. feature films?
Yes
No
8
Do you use celebrities to promote your brand?
Yes
No
9
Do you advertise on cricket matches or other similar popular sporting events?
Yes
No
10
Do you chase after "eyeballs"?
Yes
No
11
Do you buy TV spots to maximise repetition within a given budget?
Yes
No
12
Do you pre-test your ads?
Yes
No
13
Do you take decisions using focus groups only?
Yes
No
14
Do you regularly track market performance of your brand?
Yes
No
15
Do you use ad recall measures to measure the effectiveness of your ads?
Yes
No
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